# Boosting Instagram & Facebook Posts for Voss Enrollment
### Purpose
This SOP outlines the standardized, step-by-step process for boosting Instagram and Facebook posts to drive enrollment inquiries for Village of Shiny Stars (VOSS).
It ensures consistency in targeting, budget allocation, scheduling, and quality control using Meta’s Boost Post workflow.
### Scope
**Applies to:**
- Facebook Page posts
- Instagram feed posts connected to the VOSS Facebook Page
- Enrollment-focused campaigns (tours, openings, waitlist, reminders)
This SOP is for **Boosted Posts only** and does not replace full Ads Manager campaigns.
### Prerequisites
Before boosting, confirm the following:
- Admin or Editor access to the VOSS Facebook Page
- Instagram account is connected to the Facebook Page
- Post is already published organically
- Payment method is active in Meta
- Enrollment contact method (Messenger, phone, or website) is actively monitored
## ❶ STEP 1: Select the Correct Post
- Go to the VOSS Facebook Page
- Locate the enrollment-related post
- Click **Boost Post**
- Use posts with:
- Real classroom photos
- Clear, concise copy
- One call-to-action (example: Schedule a Tour)
**Recommended goal for enrollment:**
- Get More Messages
**Alternative goals (if applicable):**
- Website Visits
- Phone Calls
## ❷ STEP 2: Choose Campaign Goal
Recommended goal for enrollment:
- Get More Messages (Facebook + Instagram)
Alternative goals (if applicable):
- Website Visits
- Phone Calls
## ❸ STEP 3: Audience Targeting
**(Sample Reference: Audience Details Screenshot)**
*May change as instructed by Ms. Sonya Hickey.
A. Location
Set the following:
- Country: United States
- City: Detroit, Michigan
- ZIP Codes:
- 48228
- 48219
- 48227
- 48221
- 48235
- 48223
Reason:
- Targets families within commuting distance of VOSS.
B. Age
- Minimum age: 18
- Maximum age: 65
C. Interests & Behaviors
Select people who match:
Interests:
- MOMS
- 24/7 MOMS
- Parenting
- Parenting (magazine)
- Child care
Behaviors:
- Facebook access (mobile): smartphones and tablets
Parents:
- Parents with preschoolers (ages 0–5)
Setting:
- Advantage Audience: ON
## ❹ STEP 4: Placements
- Use Automatic Placements
- Ensure Facebook and Instagram are both enabled
## ❺ STEP 5: Budget Setup
**(Sample Reference: Budget Screenshot) **
*May change as instructed by Ms. Sonya Hickey.
**Daily Budget:**
- $10.00 per day
**Estimated Reach:**
- 382 – 11,000 people per day
**Meta Insight:**
- Similar businesses spend ~$16/day for ~3 replies/day
## ❻ STEP 6: Schedule & Duration
**(Sample Reference: Schedule Screenshot)**
*May change as instructed by Ms. Sonya Hickey.
- Start date: Select desired start date and time
- End date: Choose End after set number of days
- Duration: 14 days
Example:
- Start: December 1, 2025
- End: December 15, 2025
## ❼ STEP 7: Payment Review
**:**
- Daily budget: $10
- Duration: 14 days
- Total spend: $140.00 USD
*May change as instructed by Ms. Sonya Hickey.
## ❽ STEP 8: Final Checklist
- Correct post selected
- Correct CTA (Call-to-Action Button)
- Detroit ZIP codes verified
- Parents with preschoolers selected
- Budget and dates correct
- Messages/comments monitored
## ❾ STEP 9: Publish
Click Boost Post.
Status will change from In Review to Active once approved.
## ❿ STEP 10: Monitoring & Optimization
**Daily:**
- Check messages and comments
- Track cost per result
Reporting (Weekly or as needed/instructed)
Include:
- Post link
- Date range
- Budget spent
- Messages received
- Common parent questions
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Source: SweetProcess DOCX export (Drive pack). Migrated to Eniston category Allied. Do not treat as dual source of truth with SweetProcess.