Purpose
Create standardized digital pamphlets for CVA specialty services (Bookkeeping, CACFP, and Graphics). Client-facing resources that explain: what the specialty includes; how clients use VA services; what we handle internally; what clients must provide; next steps and upload instructions.
Goal: every new specialty client gets a professional, consistent, easy-to-understand onboarding guide.
Scope
Creation and maintenance of pamphlets for Bookkeeping, CACFP, and Graphics & Marketing. Each must be digitally shareable (PDF), printable if needed, consistent with CVA branding, clear, and action-oriented.
Roles
| Role | Responsibility |
| —- | —- |
| Project Manager | Requests pamphlet creation; reviews final content |
| Graphics Team | Designs layout and branding |
| Specialty VA (Finance/CACFP/Graphics) | Provides service-specific content |
| Senior Project Manager | Final approval |
| Director of VA Operations | Knowledge base review and publishing |
1. Task initiation (Hubtasks/Worklenz)
Owner: Project Manager. When a pamphlet is requested or updated:
Create task:
Create/Update CVA Pamphlet – [Specialty Name]- Assign to Graphics Team
- Include: specialty type (Bookkeeping, CACFP, or Graphics); intended audience; requested updates; due date if applicable
Worklenz is the live CVA task system.
2. Gather content requirements
Specialty VA provides finalized written content to Graphics via Hubtasks/Worklenz comment or attached document.
3. Design the pamphlet
Owner: Graphics Team. Using Canva or approved design tools:
One-page layout (front and back if needed)
- Follow CVA branding (approved logos, brand colors, standard fonts)
- Clear headings, icons/visuals, organized sections, easy-to-read formatting
- Outputs: PDF for digital sharing; printable version; editable Canva source file.
4. Internal review
Feedback inside Hubtasks/Worklenz with specific requested revisions.
5. Final approval
Owner: Senior Project Manager. Confirm all revisions completed; verify compliance with current processes; approve final PDF in Hubtasks/Worklenz.
6. Publish to knowledge base
Owner: Director of VA Operations. Once approved, upload final versions to:
CVA Knowledge Base (Eniston — Allied category is the SOP/knowledge home)
- Onboarding resource folder
- Client onboarding templates
Add to standard onboarding workflow so new clients automatically receive the correct pamphlet.
Quality standards
Each pamphlet must: be no longer than 2 pages; use client-friendly language; avoid internal jargon; clearly define responsibilities; include step-by-step next actions; match current CVA processes.
File naming
CVA_Pamphlet_[Specialty]_[MM.YYYY].pdf
Examples: CVA_Pamphlet_Bookkeeping_02.2026.pdf, CVA_Pamphlet_CACFP_02.2026.pdf, CVA_Pamphlet_Graphics_02.2026.pdf
Revision process
Review every 6 months or whenever a process change occurs. Updates follow the same SOP steps.
Deliverables
For each specialty: PDF pamphlet; Canva source file; knowledge base entry; onboarding email attachment.
Related documents
Client Onboarding SOP; Branding Guidelines; Specialty Department Workflows.
Source: SweetProcess DOCX export (Drive pack). Migrated to Eniston category Allied. Do not treat as dual source of truth with SweetProcess.