Purpose
To outline the process for planning, creating, reviewing, and approving social media content for MDD and PELA in a consistent, organized, and efficient manner.This ensures that all published content aligns with brand tone, accuracy standards, and approval requirements established by the client.
Scope
This procedure applies to all CVA or Allied Assist staff involved in social media coordination, caption writing, and approval submission for MDD and PELA.
Responsibilities
Assigned VA/ASC: Gathers content and drafts captions.
Assistant Directors: Review and approve posts before scheduling.
❶ Gather Content
Collect recent photos directly from the Playground App.
Organize them by center (MDD or PELA) and date.
Ensure all images are appropriate, clear, and reflect the center’s daily activities and culture.
✅ Note: No image editing or Canva design is required unless specifically requested by Erica.
❷ Create Captions
Draft captions for each post using a warm, professional tone consistent with the school’s voice.
Captions should be positive, family-friendly, and brief (2–4 sentences max).
Include relevant hashtags if applicable (e.g., #PremierLearningAcademy #MissDaisysDarlings #ChildcareExcellence).
❸ Compile in Excel for Review
Use the shared Excel content plan to record all post details.Columns should include:
Date of post
Center (MDD / PELA)
Caption
Playground Photo Filename or Link
Approval Status (Pending / Approved / Posted)
Reviewer Notes (if any)
Save the Excel file in the designated shared folder (e.g., “Social Media → MDD & PELA → Content Plan”).
❹ Submit for Approval
Email the draft Excel file to the respective directors and assistants listed below.
Include a short message like:
“Attached is the draft content plan for this week’s MDD and PELA posts. Please review and let us know if any changes are needed before we schedule.”
Track all approvals in the Excel file by marking the Approval Status column once confirmed.
❺ Approval Contacts
PELA: Director: Jackie Forde, Assistant: Tracie Cooper, Emails: jackie.forde@premier-learningcenters.com, tracie.cooper@premier-learningcenters.comMDD: Directors: Tronda & Gail, Assistant: Jalessa Johnson, Emails: tronda@premier-learningcenters.com, gail.hight@premier-learningcenters.com, jalessa.johnson@premier-learningcenters.com
📝 Note: Update this list promptly when any personnel changes occur.
❻ Schedule or Post
Once approved, schedule the content in ScalePilot or the client’s preferred scheduling tool.
Follow the designated posting cadence:Monday, Wednesday, and Friday at 8:00 AM.
❼ Record and Archive
Save the final approved Excel sheet in the shared drive for recordkeeping.
Maintain a running archive by month to avoid duplicates and ensure audit readiness.
Quality Standards
All content reviewed and approved before posting.
Posts reflect accurate, positive representation of MDD and PELA.
Excel tracker maintained and up-to-date.
No unapproved edits or third-party filters applied to images.
Document Control
This SOP must be reviewed quarterly or upon any personnel change.
Ensure all staff have access to the most current version.
Archive superseded versions in the “SOP Archive” folder.
Attachments / References
[Playground App Access]
[Excel Content Plan Template]
[Training Video Link (if applicable)]