Purpose
To promote current enrollment opportunities for the ELC and fall school-age programs while maintaining consistent, targeted enrollment marketing.
Frequency
ELC Pre-K 3 & Pre-K 4: 2 posts per week for the current campaign period
Fall School-Age: 1 post per week through September
Procedure
Review current enrollment priorities and available openings.
Create enrollment-focused content for the appropriate program.
For ELC Pre-K 3 & Pre-K 4, highlight relevant benefits such as:
Kindergarten readiness
STEAM learning
Field trips
Early learning and developmental opportunities
For Fall School-Age, highlight relevant program benefits, availability, and information for families preparing for the school year.
Include a clear enrollment CTA.
Include the appropriate Playground enrollment/waitlist link or QR code.
Verify all dates, program information, contact details, and links.
Create the graphic and caption.
Schedule the content according to the appropriate posting frequency.
Monitor engagement, inquiries, and responses.
Adjust messaging or posting frequency based on enrollment needs and client direction.
Quality Check
Before scheduling, confirm:
Correct program and age group
Current enrollment availability
Correct center/location
Accurate contact information
Working enrollment/waitlist link or QR code
No outdated program information
Consistent branding and messaging
Current Marketing Priorities
ELC: Pre-K 3 & Pre-K 4 enrollment — 2x weekly
Fall School-Age: Enrollment promotion — 1x weekly through September
Bayou Infant Enrollment: Currently paused while infant slots are full.