# Facebook Content Creation Weekly Scheduling
### **Purpose**
To establish a consistent process for creating, reviewing, scheduling, and publishing engaging Facebook content that promotes Kids College Learning Center, increases community engagement, and supports enrollment and hiring initiatives.
### **Frequency**
- Weekly (Primary)
- As needed for special events, holidays, announcements, and urgent updates
### **Responsible**
- Project Manager / Operations & Marketing Coordinator
- Marketing Assistant (if applicable)
### **Required Tools**
- Canva
- Meta Business Suite
- Google Drive
- Google Docs
- ChatGPT (for content drafting, if applicable)
- Facebook Page
## ❶ Review Upcoming Calendar
Before creating content:
☐ Review the monthly marketing calendar.
☐ Check for:
- Holidays
- Enrollment campaigns
- Hiring initiatives
- School events
- Community events
- Special celebrations
- Classroom milestones
☐ Identify the number of posts needed for the upcoming week.
## ❷ Gather Content
Collect available resources such as:
☐ Classroom photos
☐ Student activities
☐ Teacher highlights
☐ Parent testimonials
☐ Event photos
☐ Announcements
☐ Flyers
☐ Promotional graphics
If additional photos are needed:
☐ Request updated photos from the client.
## ❸ Plan Weekly Content
Develop a balanced content mix.
Examples include:
- Educational activities
- Learning through play
- Classroom highlights
- Teacher spotlights
- Enrollment reminders
- Hiring opportunities
- Parent tips
- Seasonal celebrations
- Community involvement
- Center updates
- Testimonials
- Holiday greetings
Avoid posting similar topics on consecutive days whenever possible.
## ❹ Create Graphics
Using Canva:
☐ Follow the approved brand colors.
☐ Use consistent fonts.
☐ Include the school logo when appropriate.
☐ Ensure graphics are high quality.
☐ Verify spelling and grammar.
☐ Export graphics using the appropriate format.
Save all files in the designated Google Drive folder.
## ❺ Write Captions
Each caption should:
☐ Begin with an engaging introduction.
☐ Highlight the educational value or purpose.
☐ Maintain a warm and professional tone.
☐ Include a clear call-to-action when appropriate.
Examples:
- Schedule a tour
- Enroll today
- Learn more
- Contact us
- Join our team
Include relevant hashtags when applicable.
## ❻ Internal Quality Review
Before submitting:
☐ Verify grammar and spelling.
☐ Confirm dates and event details.
☐ Ensure branding is consistent.
☐ Check image quality.
☐ Confirm all links and contact information are accurate.
## ❼ Submit for Client Review
Email or share the following:
☐ Social media graphics
☐ Captions
☐ Proposed posting schedule
Clearly indicate that approval is requested before scheduling.
Track the submission date for follow-up if needed.
## ❽ Schedule Approved Posts
After receiving approval:
Open Meta Business Suite.
For each approved post:
☐ Upload graphic.
☐ Copy and paste approved caption.
☐ Verify formatting.
☐ Add hashtags.
☐ Attach links if applicable.
☐ Schedule for the approved date and time.
Repeat until all weekly posts are scheduled.
## ❾ Verify Scheduled Content
After scheduling:
☐ Confirm each post appears in the Meta Business Suite Planner.
☐ Review scheduled dates and times.
☐ Verify images display correctly.
☐ Ensure captions are complete.
## ❿ Update Project Tracker
Document:
☐ Content created
☐ Approval received
☐ Posts scheduled
☐ Pending revisions
☐ Upcoming content ideas
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Source: SweetProcess DOCX export (Drive pack). Migrated to Eniston category Allied. Do not treat as dual source of truth with SweetProcess.