## Purpose
Manage and follow up with incoming Facebook leads inside the CVA pipeline in Scale Pilot (GoHighLevel). Personally connect with leads, schedule discovery calls, and ensure no lead goes without active follow-up beyond automation.
GoHighLevel is the only funnel/CRM stack (ClickFunnels canceled).
## Step-by-step
1. Log in to Scale Pilot GoHighLevel.
2. Navigate to Opportunities → CVA Pipeline → Facebook Leads section.
3. Review newly assigned Facebook leads.
4. Check previous communication history and automation status.
5. Make first call attempt in the morning.
6. Document: call outcome; voicemail left; notes from conversation.
7. Send follow-up text/message if no answer.
8. Make second call attempt in the evening.
9. Continue daily follow-ups until contact is made or lead opts out.
10. If lead answers: introduce company/services; build rapport; schedule a discovery call.
11. Update lead status and pipeline stage immediately after each interaction.
12. Escalate urgent or high-interest leads to management if needed.
## Quality standards
- No lead sits without active human follow-up beyond automation.
- Document every touch in Scale Pilot.
- Morning + evening call cadence until contact or opt-out.
- Pipeline stage always reflects latest interaction.
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Source: SweetProcess DOCX export (Drive pack). Migrated to Eniston category Allied. Do not treat as dual source of truth with SweetProcess.