## Strategy
Platform: Facebook. Scheduler: Metricool. Posting days: Monday, Wednesday, and Friday. The strategy supports faith-based identity, educational authority, community engagement, and waitlist building.
## 1. Weekly Planning
Plan 2–4 weeks ahead in the approved Excel content tracker. Assign themes, posting dates, captions, graphic concepts, and Draft status:
- Monday: faith-based inspiration.
- Wednesday: parenting and child-development tips.
- Friday: fun, engagement, and waitlist messaging.
## 2. Graphic Standards
Before review, confirm the phone number, website placeholder when applicable, consistent branding, clean layout, and readable text.
## 3. Review and Approval
Check grammar, tone, contact information, and theme alignment. Set status to For Review, notify the approver, incorporate revisions, and set status to Approved only after approval. Do not schedule unapproved content.
## 4. Schedule in Metricool
Select the correct Facebook page, upload the approved graphic, paste the caption, add approved hashtags, set the Monday/Wednesday/Friday time, verify page/date/time/media/caption, click Schedule, and set the tracker status to Scheduled.
## 5. Enrollment Messaging and Compliance
When the center is full, use waitlist and future-opening language rather than implying immediate availability. Do not post outside the approved schedule without authorization, and keep current contact information visible.