Platforms and Planning
Manage approved Facebook, Instagram, X/Twitter, YouTube, and TikTok accounts with the approved scheduling and design tools. Plan at least one week ahead using a mix of educational, promotional, engagement, and behind-the-scenes content.
Create and Schedule
Align ideas with campaigns and events, create branded visuals, write captions with clear calls to action and relevant hashtags, proofread, and schedule at optimal times.
Engage
Respond to comments and messages within one business day using a friendly, professional tone. Handle negative comments politely and escalate issues that need leadership.
Measure and Improve
Track follower growth, engagement, reach, and conversions weekly. Report top-performing content monthly and use testing to improve results.
Compliance and Continuity
Use licensed content, follow promotional requirements, archive assets by date and platform, pause scheduled posts during a crisis when needed, and update the SOP quarterly.